1993 Cardboard Store Display, 11 3/4” H x 8 3/4” W
The “Available” date of August 1st on the standing cardboard store display conflicts with the 1993 Print Ad that showed a release date of August 23rd.
Lynn Norton seen at a 1996 Star Trek 30th anniversary convention in Huntsville, Alabama. These photos were posted with permission from banone77 who currently has four Norton-signed Star Trek ornaments listed on eBay. Be sure to check out these signed ornaments, linked below, while they are still available.
1995 Hallmark Ornament Star Trek Romulan Warbird Signed by Lynn Norton
1994 Hallmark Ornament Star Trek Klingon Bird of Prey Signed by Lynn Norton
1993 Hallmark Ornament Star Trek TNG USS Enterprise NCC-1701D Signed Lynn Norton
1991 Hallmark Ornament Star Trek TOS USS Enterprise NCC-1701 Signed Lynn Norton
For serious collectors: some Hallmark Star Trek ornaments are stamped “Patented Canada 1988” — that marking refers to the light-string ornament circuitry patent. So far I’ve only seen the Canadian designation on the 1992 Galileo, 1993 Enterprise-D, and 1994 Bird of Prey. If you’ve found it on other Star Trek ornaments, please send photos — I’ll add them to the catalog!
U.S. Patent: US4682079A
Abstract
A decorative device is disclosed which includes a motor, music module or other electrical loads and electrical circuitry and a connector for connection to a selected socket of a string of conventional sockets for connection to an A.C. line. The connector includes an elongated flexible cable and is constructed to permit ready installation and positioning. Lamps may be provided in the device. The electrical circuit includes a bridge rectifier and Zener diodes connected to insure continuous energization of lamps of the string while protecting against excessive voltages and minimizing safety hazards.
Canada Patent: CA1243727A
Abstract of the Disclosure
This invention relates to ornaments for installation in a string of lights and more particularly to ornaments which have lights and electrically energizable musical and/or motion produc-ing devices which cooperate to produce attractive sensory effects.
Circuitry is provided for operating such devices in a safe and highly reliable manner, while being compact and readily and econo-mically manufacturable. In one embodiment, an enhanced visual effect is produced by a rotating element driven through a gear reduction unit from a small electric motor. In another embodi-ment, a music module is provided which includes a small speaker energized from an integrated circuit which generates musical tones. In an ornament constructed in accordance with the invention, connectors are provided to connect input terminals of a bridge rectifier in a string of lamps while a lamp of the ornament is connected in series with a load device and to output terminals of the bridge rectifier, with protection means being provided for limiting voltages across the lamp and the load device, and to thereby protect against possible highly adverse consequences of open circuit conditions. The connection of the lamp in the output circuit of the rectifier, in series with the load device, rather than in series with the input of the rectifier, is advantageous in connection with limiting voltages in the circuit and in permitting use of a lamp which does not need to match the lamps of the string. Preferably, the voltage across the lamp is limited by a single Zener diode, only one diode being required since the cur-rent is unidirectional in the output circuit of the rectifier.
The Zener diode across the lamp provides additional protection against burn-out and extends the life of the lamp, to provide further protection against open-circuit conditions.
Hallmark used the “Patented Canada 1988” marking from at least 1991–1997.
Third-In-A-Series STAR TREK® Ornament Will Have Customers Flying to Your Store!
Trekkers, Keepsake Ornament Collectors and Christmas enthusiasts of all kinds are all looking forward to the landing of your third-in-a-series, STAR TREK: THE NEXT GENERATION*™ U.S.S. Enterprise™ Keepsake Magic Ornament.
This kit provides all the materials you will need to promote this special product early and throughout the holiday season.
TV Beams News of U.S.S. Enterprise
National television advertising that announces the local landing of STAR TREK: THE NEXT GENERATION U.S.5. Enterprise begins August 23 through September 19. TV commercials will air on STAR TREK: THE NEXT GENERATION and STAR TREK Deep Space Nine (in syndication) and local reruns of STAR TREK: THE NEXT GENERATION and the classic STAR TREK series.
A color print ad will run in the following magazines: STAR TREK: The Official Fan Club (Sept./Oct.); STAR TREK: THE NEXT GENERATION (August); STAR TREK: Deep Space Nine (July); Starlog (Sept.); and Arts & Entertainment (Sept.).
How To Promote The Ornament
You can begin promoting the U.S.S. Enterprise™ Keepsake Magic Ornament with your colorful pre-printed bag stuffers which are available open stock and shipped separately from this kit.
As soon as your ornaments arrive, you can begin planning how to promote this ornament. Your support kit includes everything you’ll need. Here’s what’s included:
1 20″ x 30″ Window Poster
1 8″x 10″ Photographic Sign
1 Ad Slick
1 Center Focus Sign
1 Miniature Oval Caption Sign
1 Outpost Merchandiser Panel
1 Insert/Base Sign
6 Sales Associate Buttons
1 Promotion Guide
1 Display Ornament.
Inform Your Sales Associates!
Make sure that each of your Sales Associates knows about this new ornament. Demonstrate how the merchandiser works (ornament lights when button is pushed), and discuss the success of the first two STAR TREK® ornaments in your store.
Train your staff to inform customers about the arrival of the ornament in your store.
Make The Most Of This Promotion.
Send bag stuffers to your customer mailing list.
Place a framed bag stuffer within your Keepsake Ornament display.
Investigate cross-promotion opportunities with local retailers who sell STAR TREK collectibles and posters.
To encourage add-on sales, display along side STAR TREK cards, stickers and puzzle.
No. 003
Released: August 23, 1993
Ornament: U.S.S. Enterprise NCC-1701-D
Series: Star Trek: The Next Generation
Product Code: QLX7412
Artist: Lynn Norton
Original retail: $24.00
Dimensions: 1.4” H x 3.5” W x 4.8” L
Branding: Hallmark
Material: Styrene
Packaging: Gold box with white trim
Magic: Pigtail
Features: Lights
Front box text:
KEEPSAKE ORNAMENT
STAR TREK
THE NEXT GENERATION TM
U.S.S. Enterprise ™ BLINKING LIGHT
MAGIC
Back box text:
Handcrafted – Stardated 1993
Limited Warranty Through 1996 Enclosed
The U.S.S. Enterprise™ from the TV program, STAR TREK®: THE NEXT GENERATION TM, voyages to your galaxy to light up your tree. This unique starship, with its blinking and glowing lights, will fill your holiday with Keepsake Magic!
Light blinks automatically and continuously.
Ornament plugs easily into any of the light bulb sockets on a miniature tree light string. Use only with standard U.L.-listed light strings of 3.5- or 6-volt bulbs.
Attached connector cord allows for easy placement on your tree.
Not for use with blinking lights.
Complete display instructions enclosed.
Bottom box text:
TM, ® & © 1993 Paramount Pictures. All Rights Reserved. STAR TREK: THE NEXT GENERATION is a Trademark of Paramount Pictures. Mfd. for Hallmark Cards, Inc., Authorized User. K.C., MO 64141 Ornament Made and Assembled in China. Connector Cord Made in Taiwan Connector Cord U.S. Pat. No. 4,544,218 Circuitry U.S. Pat. No. 4,682,079 QLX741-2
Pros: A graceful sculpt that captures the sleek curves of the Enterprise-D, and a welcome expansion into The Next Generation era. For many fans, it marked the beginning of a new frontier in the ornament series.
Cons: Unfortunately, the execution isn’t quite as smooth as the ship itself. The ornament tends to pitch up due to the weight of the power cord, making it hard to display level. On top of that, the lighting is disappointingly dim—more of a flicker than a feature.
A 1993 landscape layout display for the U.S.S. Enterprise D (14” H x 18” W) with centered text.
This piece is different than the more common portrait layout display that is 11 1/2” H with off center text and mounts inside the green display cabinet (below). Bottom insert (2 1/2” H).
This clipping is from The Country Journal in May of 1994. It is an article that covers Patrick Stewart and the last days of Star Trek: The Next Generation but what catches the eye is the Hallmark ad in the lower right.
Unfortunately, the image is too blurry to make out the details but it is a Rowe-Manse Emporium and Country Store advertisement offering a buy back program of the 1991 Hallmark Enterprise ornament. As the ad shows, Rowe-Manse was offering $150 for Hallmark’s first Star Trek ornament. $150 in 1994 is equivalent to $268.50 in 2021. The ‘91 Enterprise is currently available on eBay for $75 and up. Originally sold for $20, the Enterprise was a huge success and supply did not keep up with the high demand.
Roxanne Roberts of the Washington Post wrote on the ornament’s rarity in 1991, “Demand for the Starship is the greatest that Hallmark has ever had for any ornament, says spokeswoman Betsy Helgager. The company will not release production figures but the Enterprise, which premiered this summer at about 11,000 retailers, was quickly reissued this fall when Hallmark realized it had a phenomenon on its branches. Each store got about 50. Since the ornament went on display in August, stores have been inundated with requests. Most started waiting lists; after a while, they stopped taking names. On Oct. 1, when retailers were allowed to reorder the spaceship, Hallmark received more than $1 million in orders, said one representative. Most shipments were sold out the day they arrived. People are still calling, even offering extra money.“
In 1993, Kevin Stevens wrote for Strange New Worlds, “Prices for the Starship Enterprise ornament climbed to $175, eventually topping out at about $250. One dealer at a Los Angeles area Star Trek convention had priced the ornament at $400. Prices for this piece have since stabilized at about $200.”
The Rowe-Manse Emporium was a New Jersey business that sold collectibles, toys, jewelry, food and candy and was known for its wooden escalator. Unfortunately, this specialty department store went out of business in the early 2000s.
Leonard Nimoy portrayed Lt. Spock for nearly 50 years and in 1992 he recorded a special holiday message from Spock for use within Hallmark’s Shuttlecraft Galileo ornament. That same year, Nimoy appeared as himself in a television commercial for the ornament where he gives the famous Vulcan salute.
In 1993, Hallmark aired a television commercial featuring Patti Yasutakein the role of Nurse Alyssa Ogawa, who was seen questioning the shipboard computer and then replicating a USS Enterprise-D Keepsake ornament. Patti Yasutake played Nurse Alyssa Ogawa in 16 episodes of Star Trek: The Next Generation and in Star Trek Generations and Star Trek: First Contact.
Majel Barrett-Roddenberry provided the voice of the computer. Majel, the “First Lady of Star Trek”, famously played the Trek roles of Number One, Nurse Chapel, M’Ress, Lwaxana Troi and the voice of most onboard computer interfaces throughout the series.
Hallmark’s television commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O’Reilly in the role of Gowron, commanding the bridge of a Klingon ship. His raucous Klingon language pitch was subtitled in English.
Robert O’Reilly appeared in the Star Trek franchise for over ten years primarily in his recurring role on Star Trek: The Next Generation and Star Trek: Deep Space Nine as Chancellor Gowron, the leader of the Klingon Empire.
O’Reilly made his first appearance in the Star Trek franchise with an appearance in the Star Trek: The Next Generation episode “Manhunt”and his last as the character Kago-Darr in the Star Trek: Enterprise episode “Bounty”.
Marc Okrand, creator of the Klingon language, provided the language for the commercial. He is the author of three books about Klingons – The Klingon Dictionary, The Klingon Way and Klingon for the Galactic Traveler, as well as two audio-courses: Conversational Klingon and Power Klingon.
Martha Hackett appeared as the female Romulan officer. Martha auditioned for the role of Jadzia Dax in Star Trek: Deep Space Nine, but lost out to Terry Farrell. She was cast as a member of the Terellian alien species in the finale of Star Trek: The Next Generation, “All Good Things…”. She appeared on Deep Space Nine as the Romulan Sub Commander T’Rul in the two part episode “The Search” in season three and starred as Seska in thirteen episodes of the television series Star Trek: Voyager.
20.5” x 30”
A 1993 Hallmark display for the Enterprise D ornament.
The cardboard display is an insert that looks to swap in and out of a Hallmark display similar to the one for the 1994 Bird of Prey display.
1993 U.S.S. Enterprise Magic Hallmark Ornament Store Display (Ornament not included)
Made of plastic and cardboard.
Appx. 16″ tall x 12″ wide.
On the back there is a pocket that holds the plastic pegs. Unsure what their purpose is.
Hallmark spread the word of the release of The Next Generation’s Enterprise NCC-1701-D ornament in 1993 with a 3.25″ promotional button. A similar promotional button for another Enterprise ornament was distributed earlier this year.
Original Retail:
Artist:
Novelty: String light
Box Text: The U.S.S. Enterprise from the TV program STAR TREK: THE NEXT GENERATION, voyages to your galaxy to light up your tree. This unique starship, with its blinking and glowing lights, will fill your holiday with Keepsake Magic!
Serial #: QLX741-2
Lynn Norton…“At the time, Paramount would send me original blueprints and photos of the filming model as it was being constructed. I had access to detail that wasn’t readily apparent on our TV sets in those days, and I was able to explore and appreciate the design. I always imagined how I wanted to be part of the teams that built those studio models. It was thrilling for me to see the materials they were sending me. What appealed to me most was the level of detail visible on the hull and nacelles. The original was very simplistic in nature, and I had no problem with that. On the D, everything was busy.
“The Aztec patterns on the hull caused us some concern. What people are imagining on these end products is an extension of what happens in real life. Much of the hull plating is prefabricated and painted at the factory and there are little bits of variation in the paint lots, so there is a small difference in tone for each plate. Also, as plates go over curves, reflectivity changes. It happens on metal aircraft, so we’re familiar with seeing it. Even if you have no paint, the fact that metal when formed will change its lighting characteristics just slightly enough that it ends up with a patchwork look. But on an ornament, capturing that look can add literally hundreds of decoration steps, whether spray masks or pad printing or however you choose to do it. We chose not to.” – See more at: http://www.startrek.com/article/hallmark-sculptor-lynn-norton-on-the-storied-history-of-trek-keepsake-ornaments?ecid=PCID-2617611&pa=affcj#sthash.ddrwZLeO.dpuf
Patti Yasutake played Nurse Alyssa Ogawa in 16 episodes of Star Trek: The Next Generation and in Star Trek Generations and Star Trek: First Contact.
Hallmark Star Trek Ornaments 