Category Archives: 002) 1992 Galileo

Artist Inspirations: 1992 Galileo Shuttlecraft

The Galileo’s unfortunate condition in 2012 as it was going up for up auction.
Top: 2013 image after restoration. The Galileo ornament was quite an accurate sculpt for 1992. The only standout differences are the rounded roof rails that were straightened and the lack of landing pads.
Galileo’s unveiling at Johnson Space Center in Houston where it has resided since 2013.
The restored shuttlecraft was used for an episode of Star Trek Continues, 2014’s ”Fairest of Them All”.

2021 Top 10 Hallmark Star Trek Ornaments: #3

#3: 1992 Shuttlecraft Galileo

Retail: $24.00
2021 Secondary Market: $22.94
Size: 3 1/2” L x 2 1/2” W x 1 1/4” H
Code: QLX7331

#3 on our Top 10 is Hallmark’s follow up to the inaugural Enterprise ornament with 1992’s Galileo. The Galileo was a shuttlecraft assigned to the USS Enterprise, and appeared in the series five times beginning with the episode “The Galileo Seven”.

Left: Galileo screen image. Right:1992 Hallmark ornament.

The shuttlecraft is a simple but accurate sculpt with a pigtail cord that plugs into a light string. When activated the Galileo’s front window and aft thruster arrays light up. Once the button is pressed Leonard Nimoy’s voice can be heard from the the underside speaker…”Shuttlecraft to Enterprise, Shuttlecraft to Enterprise. Spock here. Happy Holidays. Live long and prosper.

Hallmark recognized the strength of the Star Trek fan base from the previous year and put on Galileo Landing Party events at stores across the country. These events included costume contests, coloring contests, Enterprise mobile giveaways and motorized store displays of the Galileo orbiting a moon. Hallmark’s Galileo ornament advertising was everywhere, most notably in a commercial with Leonard Nimoy.

  • Leonard Nimoy: ”Excuse me. I’m interested in the new collectors ornament from Hallmark.”
  • Hallmark Employee: “Ahh…the shuttle craft Galileo from the starship Enterprise.”
  • Leonard Nimoy: “Precisely.”
  • Hallmark Employee: “You know? It lights up when you plug it in. And listen…”
  • Spock Ornament Recording: “Shuttle craft to Enterprise. Spock here. Happy holidays. Live long and prosper.”
  • Leonard Nimoy: “Fascinating.”
  • Voiceover: “For a store in your sector now carrying the Star Trek ornament call 1-800-HALLMARK.”
  • (Leonard Nimoy holds hand up in Vulcan salutation)
  • Hallmark Employee: ”Live long and prosper, right?”
  • Leonard Nimoy: “No, I’ll take five.“
Stills from Hallmark’s Galileo commercial featuring Leonard Nimoy.

Hallmark wasn’t going to be caught in short supply like they had in 1991. Kevin Stevens best explains,

“Anticipating a repeat of the response to their Enterprise ornament, Hallmark produced the Galileo in greater numbers. Retailing for $24, this ornament was so available to retailers that demand never exceeded supply. Fans and collectors bought the Galileo in quantity. Hallmark heavily advertised the ornaments in science fiction and Star Trek publications. This exposure, combined with the increased production numbers, meant that fans interested in obtaining the ornament were able to do so easily at retail prices”

Strange New Worlds

The sheer number of Christmas trees that had the Galileo on them makes this the most famous of Hallmark Star Trek ornaments and a favorite for nearly 30 years. To many the Galileo was their first and possibly only Star Trek ornament and, like a first love, holds a special place in one’s heart.

Check back next time to see what ornament SHINES through at #2 on our Top 10!

It’s 1992 and You’re Hosting a Hallmark Event…What Are the Five Star Trek Terms You MUST Know?

In 1992, Hallmark put on a Galileo Landing Party event at stores across the country. The Galileo was the follow up ornament to the bestselling Enterprise the year before. Hallmark decided to educate their sales associates with five key STAR TREK terms in preparation of the party. Take a look below at what they considered crucial information.

If you have access to a STAR TREK costume, wear it during your Landing Party event. It will add to the festivities!

During your Party, it might be helpful if you are familiar with STAR TREK lingo. Here are some terms to know:

Shuttlecraft Galileo – Small spaceship that transfers up to 8 passengers and 2 operators to the starship U.S.S. Enterprise.
U.S.S. Enterprise – The starship that transports the STAR TREK crew on its missions.
STAR TREK Mission – “To seek out new worlds and new civilizations…to boldly go where no man has gone before.”
Klingons – Once-enemies, now allies of the Federation.
Federation – League of planets throughout all galaxies that are allied for peace.

You Are The Key
To The Success Of This Event.
Live Long And Prosper!

1992 Star Trek Shuttlecraft Landing Revisit

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Your Standard Keepsake Magic Ornament Event Will Be Out Of This World!

Collectors are already eager for the new Shuttlecraft Galileo ornament to arrive at your store! Trekkers are are equally anxious. Now is the perfect time to capitalize on the excitement generated by this historical landing of this STAR TREK Shuttlecraft Galileo in your store.

The Shuttlecraft Galileo Keepsake Magic Ornament is destined to become as sought after as its predecessor, the Starship Enterprise.

This new ornament crosses the final frontier in ornament design. It’s lighted and features the authentic voice of Mr. Spock wishing your customers a personal Christmas greeting.

Galileo also provides full margin for you.

TV Beams News Of Shuttlecraft To Earthlings

National television advertising will begin August 24, with a compelling message to viewers to purchase the Keepsake Shuttlecraft Galileo Magic Ornament.

TV commercials featuring Leonard Nimoy, will air on STAR TREK (the original series) reruns, on STAR TREK: The Next Generation (in syndication), and on NBC’s Today Show.

A color print ad will run in the Sunday Parade magazine and the USA Weekend magazine on August 30. Full-page color ads will also appear in “Official STAR TREK Fan Club Newsletter” magazine (August 21 issue) and in “StarLog” on September 1.

Be ready to welcome customers with a well-planned Shuttlecraft Landing Party event that will not only create goodwill and enthusiastic response from your customers, but will pave the way for future sales and continued customer loyalty.

Here’s What To Do

Read, display and distribute all the materials included in this promotion kit. They include:

INTRO & R-T-W MATERIALS

1 Bag Stuffer Slick
1 Ad Slick
1 Direct Mail Invitation Slick
200 Full-Color Direct Mail Invitations
1 20-1/2” x 30” Poster
1 8” x 10” R-T-W Entry Sign
300 R-T-W Entry Forms (6 pads of 50 each)
1 Entry Form Slick
1 Enterprise Mobile (R-T-W Prize)
1 News Release

SALES ASSOCIATE MATERIALS

12 Sales Associate Guides
12 Sales Associate Button Inserts

COLORING CONTEST

1 Entry Form Slick
1 8” x 10” Sign

COSTUME CONTEST

1 8” x 10” Sign

MANAGER’S GUIDE

Implementing The Promotion

August 3

  • Ornament ships.

August 2 – August 8

  • Have your coloring contest entry forms printed with your store’s name, address, and entry deadline date.
  • Have your bag stuffers printed. Be sure to have your printer to add your store name and address to the lower right hand corner.
  • Have extra direct mail invitations printed with your store name, address and time of your costume contest imprinted.

August 9 – August 15

  • Contact your local newspaper advertising representative and order your newspaper ad.
  • While you are discussing  your advertising with your newspaper representative, give him or her your Shuttlecraft Landing Party news release.  Mail copies of the news release to local radio stations and to any other local newspapers that serve your trading area.
  • Mail your full-color invitations to your Collector’s list and your best customers.  Be sure to store stamp the invitations (inside and on the return address side) prior to mailing.  Fill in the time of your costume contest as well.  Use the direct mail invitations you had printed yourself when you run out of full-color invitations.
  • Distribute your Coloring Contest Forms and arrange for a local art teacher to judge the entries.

August 16 – August 22

  • Display your 20-1/2” x 30” poster in your window or in the wooden floor-stand holder at the front of the store (sku 19DH 555).
  • Display your costume contest sign. Arrange for a local drama teacher to judge the costume contest.
  • Staple your Shuttlecraft Landing Party bag stuffers to the outside of customer’s bags.
  • Assemble your U.S.S. Enterprise Mobile and hang it from the ceiling.
  • Have Sales Associates wear their Shuttlecraft Landing Party button inserts.

August 22

  • Build your Shuttlecraft Galileo display in a prominent place. Display all other STAR TREK related products nearby. Make sure your U.S.S. Enterprise Mobile hangs where it can be seen from outside your store.

August 23 – August 27

  • Position your Register-to-Win box and entry forms near your hanging mobile.
  • Encourage Sales Associates to mention the Landing Party  To customers and invite them to attend.
  • Display coloring contest entries as they come in.

August 29

  • Take photos of costume contest entrants to send to Hallmark. Judge contest and award prize. Suggested prizes include the Shuttlecraft Galileo, any item from your STAR TREK collection or a gift certificate from your store.

August 30

  • Judge your coloring contest and award prize according to the firms in this kit.

After August 30

  • Add the names and addresses from the entry forms to your customers direct mail list. After that is completed, mail the entry forms to Hallmark as instructed in your Universal Fulfillment Kit to be sure that your store is given credit for these in “The Very Best Program”.

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