Category Archives: Articles

TrekMovie.com Hallmark Star Trek Articles

The 2021 event-exclusive Star Trek offering from Hallmark coincides with the 35th Anniversary of Star Trek IV: The Voyage Home. The final chance to get your own Bird of Prey comes this week and our review can get you ready.

Review: Hallmark ‘Star Trek IV’ HMS Bounty Klingon Bird Of Prey Can Bring Honor To Your Tree
October 5, 2021

It’s Christmas in July, at least for fans and collectors of Hallmark ornaments. This weekend Hallmark releases a new electronic Mirror Spock ornament, which adds to the magic that began last year with their Keepsake Star Trek “Mirror, Mirror” Storyteller Collection (see TrekMovie review). We got our hands on the Terran First Officer to see how well he fits in with the fantastic 2020 collection.

REVIEW: Spock Is A Welcome Addition To Hallmark’s “Mirror, Mirror” Storyteller Ornament Collection
July 10, 2021

Next month brings Comic-Con@Home, as San Diego Comic-Con is going virtual with a remote convention for the second year in a row. But even if there isn’t going to be an in-person convention and vendor hall that doesn’t mean there won’t be exclusive merchandise and the first Star Trek exclusive for the event was just announced by Hallmark.

Hallmark’s 2021 Comic-Con Exclusive Bird Of Prey Ornament Celebrates 35th Anniversary Of ‘Star Trek IV’
June 28, 2021

Every year, collectors anxiously await the release of Hallmark’s next Star Trek Keepsake ornaments. The first Star Trek Hallmark ornament was the original USS Enterprise NCC-1701 in 1991. Since then, Hallmark has produced at least one Star Trek ornament with lights and sound every year, as well as some without the bells and whistles. And with Christmas two months away, it’s time to start thinking about the holidays. For 2020, the folks at Hallmark have outdone themselves. Not only are there 3 new Star Trek Keepsake ornaments,  there’s also a large tree topper, and all are themed around the classic episode “Mirror, Mirror,” And together, they tell a story, for real.

Review: Hallmark’s “Mirror, Mirror” Star Trek Ornaments Are The Perfect Fit For The Holidays In 2020
October 25, 2020

Hallmark has four new Star Trek ornaments this year, three of which went on sale on July 13th and one that is a convention exclusive (the I.S.S. Enterprise). This year’s ship is the U.S.S. Enterprise NCC-1701 from Star Trek: The Motion Picture, commemorating the 40th anniversary of the film. A tribble ornament with sound and motion is the Classic Trek offering, and representing Star Trek: Discovery is a Commander Saru and Michael Burnham ornament. Be sure to check out our unboxing video below!

Review: 2019 Star Trek Hallmark Keepsake Ornaments
July 17, 2019

In addition to all the Star Trek: Discovery and Picard series news coming out of New York Comic Con, there was also some cool Trek merchandise to check out on the exhibition floor. We have gathered the highlights of the new and upcoming Star Trek collectibles on display from Eaglemoss, Hallmark, Fansets and Diamond Select Toys.

NYCC: Eaglemoss, Hallmark, Fansets and Diamond Select Show Off New And Upcoming Star Trek Collectibles
October 11, 2018

Today Hallmark unveiled their 2018 Dream Book online, revealing details on their four planned Star Trek ornaments. In addition, they also have a Star Trek con exclusive planned. This is the most Star Trek offerings from Hallmark in years. We have photos and demonstration videos of the 2018 Star Trek line from Hallmark to help you plan your holidays early.

See And Hear The 2018 Hallmark Star Trek Ornaments In Action
April 19, 2018

With Star Trek: Discovery finally arriving today, this week has seen some exciting new merch hit the streets, with others on the way. The new Eaglemoss model for the U.S.S. Discovery will be warping to online retailers soon, the Hallmark ornament of the U.S.S. Discovery has been announced and new wearable Discovery pins are now available for purchase.

Star Trek: Discovery’ Merch Update: Eaglemoss Ship, Hallmark Ornament and QMx Pins
September 24, 2017

This year Hallmark has two new Star Trek ornaments and they arrive in stores on Saturday, July 15th. This year’s ship is the U.S.S. Franklin from Star Trek Beyond,  and the 30thAnniversary of Star Trek: The Next Generation is being celebrated with an ornament featuring Captain Picard and Data on the bridge of the Enterprise. TrekMovie got an early look at both for this review.

Review: 2017 Star Trek Hallmark Keepsake Ornaments – USS Franklin and TNG Data and Picard
July 14, 2017

Last week we reported on two San Diego Comic Con 2017 Star Trek exclusives: The Diamond Select “Final Flight” U.S.S. Enterprise and a Bif Bang Pow! U.S.S. Enterprise NCC-1701-D Monitor Mate. This week we have news on two more SDCC exclusives: another one from Bif Bang Pow! plus an ornament from Hallmark. We also have news of a new replica from QMx, the Star Trek Adventures RPG going on pre-order, and the latest Star Trek items to show up at Think Geek and Entertainment Earth.

Hallmark and Bif Bang Pow!, Plus QMx Unveils Captain’s Chair
June 15, 2017

TrekMovie visited the San Diego Comic Con 2014 Exhibitor Hall to check out some of the Star Trek merchandise on hand, including first looks at QMx’s USS Reliant Artisan Replica and the 2015 Star Trek Hallmark ornaments.

SDCC14 Exhibitor Hall: First Look At QMx USS Reliant + 2015 Star Trek Hallmark Ornaments + More Trek Merch
July 27, 2014

A number of Star Trek licensees are showing new and upcoming products at San Diego Comic Con this week, including USS Kelvins from QMx and Hallmark, the new Hasbro Star Trek sequel KRE-O line, new figures and vehilces from Diamond Select and uniform replicas from Anovos. Details and tons of images below.

Hasbro, QMx, DST, Anovos and Hallmark Show Off New Star Trek Merch At SDCC 2012
July 14, 2012

Tonight is preview night for San Diego Comic Con and two licensees are revealing some cool new Star Trek items. Hallmark is unveiling three 2012 Star Trek ornaments: The Enterprise D, a two Spocks scene from the 2009 Star Trek movie, and a classic Dr. McCoy. And Diamond Select Toys are unveiling their first Star Trek: The Next Generation retro-cloth figures. Details and pictures below.

SDCC Previews: Hallmark’s 2012 Star Trek Ornaments + DST Reveals First TNG Retro Mego Figures
July 20, 2011

As we have been doing all week, TrekMovie continues to bring you the first looks and details on the new Star Trek items being debuted at San Diego Comic Con. Today we have a look at three Star Trek 2011 Hallmark Keepsake Christmas ornaments.

First Look: Hallmark 2011 Star Trek Ornaments
July 22, 2010

Today we have a follow-up to our Saturday first look article on Hallmark’s 2010 Star Trek Keepsake ornaments. Star Trek novelist Kevin Dilmore (who also works for Hallmark) has sent us a video he made, showing off the three new ornaments.

Exclusive Video Of 2010 Hallmark Star Trek Ornaments
May 17, 2010

Christmas may be seven months away, but it isn’t too early to start planning ahead for what you will be hanging on your tree. Hallmark have revealed their line-up of Christmas ornaments for 2010, including three new Star Trek ornaments, including the first ornament tied into the 2009 Star Trek movie. TrekMovie has details and images.

The Collective: A Look At Hallmark’s 2010 Star Trek Ornaments
May 15, 2010

Hallmark and Kurt Adler have announced new items sure to Trekify your winter celebration experiences. Starting October 10th, the second round of Star Trek Keepsake Ornaments from Hallmark are available during the “Ornament Debut Weekend” at local Hallmark stores, and Kurt Adler continues its Star Trek line with statues, lights, stockings, and Christmasy figures.

The Collective: Hallmark and Kurt Adler Gearing Up For Star Trek Christmas 2009
October 9, 2009

It is Christmas in July with the Hallmark Ornament Premiere Weekend. This weekend Hallmark began selling much of the 2009 Christmas ornaments, including two new Star Trek Keepsake (of a total of five planned for the year). See below for first impressions of the Klingon Battle Cruiser and Menagerie ornaments.

Review Of Star Trek Hallmark Ornaments Premiering This Weekend
July 12, 2009

Hallmark Star Trek items have been, well, a hallmark of collecting and family fun since the first USS Enterprise ornament in 1991. This year, Hallmark has many surprises for fans and TrekMovie has been given all the exclusive details and first photos for two new 2009 ornaments.

The Collective: Exclusive First Looks At Hallmark Ilia and Uhura 2009 Ornaments
June 9, 2009

Are you going to have a party to celebrate the new Star Trek movie? If so then Hallmark has you covered with a new line of Star Trek movie themed party supplies from invites to cups and plates to thank you notes and more. Hallmark has also announced their Star Trek ornaments for 2009. See below for all the new Hallmark Star Trek goodies.

Details On New Hallmark Star Trek Party Supplies and Upcoming Christmas Ornaments
May 3, 2009

October 11-12th, Hallmark stores are celebrating their annual “Ornament Debut” weekend with in-store parties. Star Trek fans have reason to join the festivities because one of the best Star Trek ornaments ever is now available, the TOS Communicator. Trekmovie.com continues coverage of the Hallmark line with a detailed look at the new ornament, and news of next year’s line.   

The Collective: Review of Hallmark 2008 Communciator Ornament + 2009 Preview
October 11, 2008

Two more Star Trek’s licensees are revealing new items at Comic Con 2008. Diamond Select Toys have a Star Trek III two-pack depicting Kruge and Maltz (and more). And Hallmark is showing off a prototype for one of their 2009 Keepsake Ornaments, depicting a scene from “The Menagerie.” Pictures and more details below. 

Comic Con 08: Diamond Select and Hallmark Reveal New Trek Items
July 26, 2008

This weekend Hallmark stores are having their annual Keepsake Ornament premiere parties, and Star Trek is invited. Available now are two of the three Trek themed ornaments for 2008 (a third will be available this October). Trekmovie.com has a review of the new ornaments, and provides news about some new DST items. 

The Collective: Review Of 2008 Hallmark Trek Ornaments + DST Landing Party Kits
July 12, 2008

The Collective brings news on all sorts of Trek stuff we can expect later this year. We have the first look at the newly designed Mego Gorn, new pre-orders available for new DS9 and TOS figures and also a closer look at the 2008 Star Trek Hallmark ornaments.

The Collective: Mego Gorn + Hallmark Ornaments + New Pre-orders
May 12, 2008

Christmas is coming early as Hallmark’s 2008 ‘Dream Book’ (their annual catalog, usually available in April) has been leaked to the interweb. The ‘draft’ Dreambook details three Star Trek ornaments for 2008: The U.S.S. Reliant, a scene from “The Trouble With Tribbles” and a Kirk era communicator. See below for more details and (somewhat grainy) pictures.

The Collective Sneak Peek: 2008 Hallmark Trek Ornaments
March 10, 2008

Enterprise Ornament Article From Tampa Bay Times (1991)

‘Star Trek’ ship a hot collectible

It was introduced in July and became a $20 collector’s item. With Gene Roddenberry’s death, it can only get hotter. Hallmark Cards’ “Starship Enterprise” Christmas ornament commemorates Star Trek’s 25th anniversary. About 6 inches long, with headlights that blink, the mini-ship has sold at warp speed.

“We don’t always know how ornaments are going to sell,” said Rachel Bolton, a Hallmark spokeswoman in Kansas City. “But this one is probably our most popular one. And now with the death of the Star Trek author, I’m sure it’ll continue to be a favorite.

“Local Hallmark shops have long waiting lists.

”We sold out the first batch in a couple weeks, and we haven’t been able to reorder any more,” says Diane Wildman of Lynn’s Hallmark Cards in Countyside Mall in Clearwater. “I hear Hallmark is out of them, too.”

Tampa Bay Times, 1991

Enterprise Ornament Article From Baltimore Evening Sun (1991)

Tree ornament from ‘Star Trek’ is a sellout

Newsday THE BALTIMORE EVENING SUN 

NEW YORK — Two hundred people a day are calling the consumer affairs office of Hallmark Cards Inc. in Kansas City screaming for a $20 replica of the Starship Enterprise from “Star Trek” with blinking red and green lights. It is Hallmark’s most successful Christmas ornament since it launched the Hallmark Keepsake Magic Christmas Ornaments line in 1973.

At a time when it seems like nothing is selling, there doesn’t seem to be a store anywhere where the Starship hasn’t sold out.”

This is the most demand we have ever had for a single ornament,” said Betsy Helgager, spokeswoman for Hallmark cards. “There are waiting lists in some stores of as many as 300 hundred people.

“The 5-inch-long ornament was designed to commemorate the 25th anniversary of the “Star Trek” television show. It also coincided with the pre-Christmas premiere of “Star Trek VI: The Undiscovered Country.” The death of the show’s creator Gene Roddenberry apparently has also boosted interest in the already popular Star Trek paraphernalia.

Hallmark will not release production statistics, but Helgager said there are 11,000 stores in the United States that could have ordered the ornament.

THE BALTIMORE EVENING SUN, December 19, 1991

Star Trek Communicator Article, 1998

1998, Deep Space Nine and Voyager were on the air and Star Trek: Insurrection was in theaters. Hallmark had only released its 16th and 17th Star Trek ornaments and Kevin Dilmore interviewed longtime Hallmark Star Trek artists Anita Marra Rogers and Lynn Norton for Star Trek Communicator magazine. The magazine, a bimonthly publication of the Official Star Trek Fan Club, folded in 2005.

A big ‘thank you’ to the wonderful reader who sent me this article.

Star Trek Communicator, Issue 119 (October November 1998)

“It is Paramount’s criteria that the characters do not have a hook in any part of their bodies. Therefore, we have to incorporate a part of their environment with them as a vehicle to place the ornament hook.”

Anita Marra Rogers

Within two years Seven of Nine would have a hook driven into her cranium, a practice that continues with character ornaments to this day.

Top Left: An example of the “environment” that was required to avoid skewering a character’s body.
Top Right: In the early days, Hallmark would sometimes implement a ‘fish hook’ design which swept a hook over a character’s head.
Bottom Left: Seven of Nine’s head wound in 2000.
Bottom Right: Picard’s unfortunate hook placement in 2017 resembled some sort of torture device. “THERE ARE FOUR LIGHTS!”

1991 Newspaper Article Reports High Demand for Enterprise Ornament

Article text:
Twenty-five years after embarking on its mission to “boldly go where no man has gone before” the USS Enterprise has crossed another frontier – onto Christmas trees across the country.
And even the stoical Mr. Spock would no doubt be tickled at its success.
Hallmark Cards has turned the famous starship into its newest Christmas ornament. The tiny model – about 5 inches long – features blinking red and green lights! Authentic markings and sells for $20.
The ornament immediately caught the fancy of Trekkies when it arrived in stores in July. Retailers now can’t get enough of the item to satisfy demand. Fans who want the Federation starship on their tree the Christmas are advised to get their names on a waiting list right away.
Dallasan Hallmark in Casa Linda Plaza has sold out of its stock three times, plus the display ornament, and is waiting for more.
That is, except for one ornament, whispch is tucked away out of sight of customers.
“I’m a Trekkie,” says cashier Josef Caldwell. “It’s for me.”
“It’s the biggest demand we’ve ever had for a single ornament,” said Betsy Helgager, spokeswoman for Hallmark in Kansas City, Mo. “We’ve heard about the waiting lists and all that. We expected it to do well, but… (Mitchell Diggs, Scripps Howard News Service)

Click on link in comments.

1991 Hallmark Article from Washington Post

Source: latimes.com

Star Trek Ornament Hits the Stars: A replica of the Starship Enterprise is this year’s hottest Christmas tree bauble

December 19, 1991|ROXANNE ROBERTS | THE WASHINGTON POST

WASHINGTON — Pick one: This year’s fastest-selling Christmas ornament is (a) a porcelain angel, (b) a Merry Olde Santa, (c) a replica of the Starship Enterprise from “Star Trek” complete with tiny red and green blinking lights on the spaceship’s bridge.

Answer: Beam me up, Santa.

The good news, for the clever shoppers who snapped up the $20 Hallmark Keepsake Magic ornament when it came out this summer, is that it’s the bauble to have. The bad news, for all of us who missed yet another hot trend, is that it’s completely sold out.

“If we had 1,000 of them, I’m sure we could have sold them all,” says Bonnie Dunnells, manager of Elm Tree Hallmark in Herndon, Va. “It’s the Cabbage Patch doll of ornaments.”

Demand for the Starship is the greatest that Hallmark has ever had for any ornament, says spokeswoman Betsy Helgager. The company will not release production figures but the Enterprise, which premiered this summer at about 11,000 retailers, was quickly reissued this fall when Hallmark realized it had a phenomenon on its branches. Each store got about 50.

Who knew? There was a spaceship last year, another one of the Keepsake Magic ornaments (“Lights! Music! Motion!”), but it wasn’t a big seller. This year Hallmark was banking on the $20 “It’s a Wonderful Life” with blinking lights, the $40 “Santa Special” train with talking Santa, and the $25 “Kringle’s Bumper Cars” with lights and motion.

But it’s the limited-edition Star Trek ornament, five inches long, which plugs into a miniature-bulb socket on the tree, that’s causing calls from desperate customers across the country. Hallmark attributes the demand to the show’s 25th anniversary, the recently released “Star Trek VI” movie and the death of the series’s creator, Gene Roddenberry.

Ornament collector Kay Layton of Germantown, Md., has 17 cartons of Christmas decorations. Usually she waits until the day after Christmas to buy, when everything goes on sale. But she snapped up an Enterprise in September. “I’m not a Trekkie but something told me to grab it.”

Since the ornament went on display in August, stores have been inundated with requests. Most started waiting lists; after a while, they stopped taking names. On Oct. 1, when retailers were allowed to reorder the spaceship, Hallmark received more than $1 million in orders, said one representative. Most shipments were sold out the day they arrived. People are still calling, even offering extra money.

The display ornament at Tysons Hallmark Corner was stolen in August. One woman threw a tantrum when she discovered customers were limited to one ornament each.

Even Hallmark employees have had to scramble. One wanted three ornaments for family members, so she called relatives in three different states and asked them to buy it for her. Dunnells–to be fair about it–put her own name on the waiting list in September and finally got her little Enterprise last week.

“I really have no feeling for it at all,” she said. “It’s just that I’m sure it’s going to be worth a lot of money someday.”

Yes, Virginia, there is a Santa Claus. 

Starloggers’ “The Greatest Star Trek Hallmark Ornaments”

IMG_7624

José Soto of Starloggers recently posted his ten best Star Trek ship ornaments and the ten best character/diorama ornaments.

“When it comes to ornaments, Star Wars may be the big thing given the abundance of Hallmark ornaments that are all over the stores now. However, Star Trek fans know all too well that their beloved franchise started the Hallmark ornament craze back in 1991 with the release of the original Enterprise ornament.” (more)

img_1194

Be sure to check out Starloggers and see which ornament tops the list.

1993 Hallmark Article from Strange New Worlds

Source: strangenewworlds.com

Strange New Worlds was a science fiction collectors magazine published from 1992 through 1994, providing original articles, interviews, and news for science fiction collectors. This is a reprint of an article from Strange New Worlds Issue 10 – Oct/Nov 1993.

The Star Fleet of Hallmark
by Kevin Stevens

In 1991 Hallmark Cards produced the first in a series of Star Trek Keepsake Ornaments in commemoration of the 25th anniversary of the television series. The Starship Enterprise ornament was unveiled in July 1991. The finely detailed ornament blinking red and green lights on the saucer section was a beautiful recreation of the classic starship.

By August, Hallmark found that demand for this particular ornament was overwhelming; it appealed both to collectors of Keepsake Ornaments as well as Star Trek fans and collectors. The Enterprise proved to be the most popular ornament made by Hallmark since the Keepsake Ornament line was introduced in 1973.

By October 1991, Hallmark made the unprecedented decision to go back into production with the Enterprise ornament. Still, by December these supplies of ornaments were also depleted. It immediately began climbing in value on the secondary market. By June 1992 collectible dealers were advertising the $20 ornament for anywhere from $50 to as high as $125. Prices would climb higher still.

In 1992, Hallmark, wishing to repeat its success with the Starship Enterprise, produced a second Keepsake Ornament: the Shuttlecraft Galileo. This lighted ornament included a voice chip featuring the voice of Mr. Spock. By pushing a button, collectors could hear Spock wishing all a happy holiday. Anticipating a repeat of the response to their Enterprise ornament, Hallmark produced the Galileo in greater numbers. Retailing for $24, this ornament was so available to retailers that demand never exceeded supply.

Fans and collectors bought the Galileo in quantity. Hallmark heavily advertised the ornaments in science fiction and Star Trek publications. This exposure, combined with the increased production numbers, meant that fans interested in obtaining the ornament were able to do so easily at retail prices. A year later, collectors can find the Shuttlecraft Galileo ornament for between $35 and $40.

However, because many more fans obtained the second ornament in the series, the demand grew to complete the set by finding the Enterprise ornament. Fans were now hungry for it. Prices for the Starship Enterprise ornament climbed to $175, eventually topping out at about $250. One dealer at a Los Angeles area Star Trek convention had priced the ornament at $400. Prices for this piece have since stabilized at about $200.

Although the Galileo ornament never achieved the collectibility status of the first ornament, a counter display promoting the ornament has become collectible. The display featured a plastic globe recreating a moon with the Galileo ornament orbiting above it. A button at the base of the display allowed shoppers to hear the greeting from Mr. Spock. This display, which included a cardboard back with advertising information about the ornament, has gone on to the secondary marketplace, with prices from $75 to $150.

For 1993, Hallmark has released the third in the series of Star Trek ornaments: the U.S.S. Enterprise NCC-1701D from Star Trek: The Next Generation. As with the first Enterprise ornament, this keepsake piece features blinking lights. No voice chip is included.

Hallmark announced that it would scale back production for the 1993 ornament, making the newest ornament a more promising collectible than the Galileo. Early reports from Hallmark Gold Crown Stores (retailers for the ornaments) bear this out. Stores that began receiving the ornaments in August have been sent only half their anticipated orders, making demand high from collectors. Even those who pre-ordered have had to wait for back orders to be received.

It remains to be seen how production numbers for the new ornament will stack up as the holiday season approaches. During the holiday season, collectors should anticipate increased prices for the earlier ornaments. If the pattern established in 1992 holds true, prices may spike again, but should stabilize in the new year.

Regardless of the fluctuating prices and collector frenzy, these ornaments remain among the most beautiful, and highly collectible, Star Trek items produced in recent years.

Kevin Stevens is editor of Trek Collector, a bimonthly newsletter for Star Trek fans and collectors. He has been a Star Trek collector since 1972. His collection was featured recently on Los Angeles’ Fox TV news station KTTV. 

Back issues of Strange New Worlds available here.

1992 Hallmark Article from Strange New Worlds

Source: strangenewworlds.com

Strange New Worlds was a science fiction collectors magazine published from 1992 through 1994, providing original articles, interviews, and news for science fiction collectors. This is a reprint of an article from Strange New Worlds Issue 4 – Oct/Nov 1992.

Hallmark Ornament Update –
1992 Shuttlecraft Galileo Keepsake Ornament

 by Jo Davidsmeyer

Hallmark officially kicked-off its promotion of the new Shuttlecraft Galileo Keepsake ornament on August 29 [1992], though ornaments were available for sale in select stores the first week in August. This lighted ornament is based on the shuttlecraft design from the classic Star Trek TV series. It features a holiday message from Mr. Spock (voice provided by Leonard Nimoy).

As with all Hallmark Keepsake ornaments, it is unknown how many of these ornaments will be produced. This is proprietary information that Hallmark closely guards. However, it is assumed that based upon the phenomenally successful sales of last year’s Enterprise ornament, that Hallmark will be producing enough of these to meet the demand. The Leonard Nimoy commercial for the Galileo encourages buying multiples of the ornament.

At the 50th World SF Convention, dealers were already asking $50.00 for this ornament that is still available elsewhere for the original retail price of $24.00. Stocks of the Galileo ornament were quickly depleted by eager collectors and dealers in many stores. Before paying inflated dealer prices, first check with your local Hallmark store.

You might also see in your local shop the charming Galileo counter display. It features a large three-dimensional cardboard asteroid (replete with meteor crates) with the Galileo suspended in “orbit” above it. A button clearly marked “press here” is at the base of the display and allows the customer to hear Spock’s holiday message.

As reported in Issue #2 of Strange New Worlds [“Hallmark’s Voyage of the Starship Enterprise”], Hallmark had more demand for last year’s Enterprise ornament than for any other item made by Hallmark since Keepsake Ornaments were first begun in 1973. It is still too early to judge if this latest addition to Hallmark’s Starfleet will enjoy equal attention. Hallmark collectors currently list the value of the 1991 Enterprise (original retail value of $20.00) at $175.00.

Back issues of Strange New Worlds available here.