What Will the Keepsakes 50th Anniversary Bring?

Star Trek: Mission Chicago begins in less than a month (April 8-10) and with it the likely announcement of the 2022 Trek line and possibly even 2023 previews. Hallmark traditionally has reserved their next year’s Star Trek line for San Diego Comic-Con in July but the past two years were scrapped due to COVID-19. Now, with things returning to ”normal” and the addition of Star Trek: Mission Chicago into the convention lineup, there is a chance we will return to traditional previews.

So, what can we expect in 2023? There are five Star Trek series currently streaming new content and with the absence of the Star Trek Storytellers series in ’22 the shelves will be wide open to new ideas. Prodigy’s Protostar, Lower Decks’ Cerritos, Strange New Worlds’ Enterprise and Picard’s Stargazer are just some of the ships that are likely in the coming years and there is a whole host of characters that are worthy of representation.

2023 will be the 50th anniversary of the Hallmark Keepsake line and with it the possibility that Hallmark reissues or reimagines some classic ornaments from the past five decades. If this is Hallmark’s approach, Star Trek would surely be one of the pop brands revisited and it’s just a matter of which past Trek ornament Hallmark would honor.

The obvious choice would be the U.S.S. Enterprise ornament that debuted the line in 1991, complete with red and green lights around the saucer, but I would argue for the more famous 1992 Galileo Shuttlecraft complete with Spock’s Christmas message.

This idea is only speculation (and likely just wishful thinking) but if we were to ever get a revisit to a past ornament, and possibly the Galileo, wouldn’t Hallmark Keepsake’s 50th anniversary be the perfect time?


In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started and a new collectible industry was born. When the first line was introduced, they were unique in design, year-dated and available only for a limited time – innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,000 different Keepsakes Ornaments and more than 100 ornament series, groups of ornaments that share a specific theme.

The finished Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since the first ones appeared in Hallmark stores in 1973. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments now are made in a wide array of wood, acrylic, porcelain, blown glass, metal and handcrafted formats.


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