In 1992, Hallmark put on a Galileo Landing Party event at stores across the country. The Galileo was the follow up ornament to the bestselling Enterprise the year before. Hallmark decided to educate their sales associates with five key STAR TREK terms in preparation of the party. Take a look below at what they considered crucial information.

If you have access to a STAR TREK costume, wear it during your Landing Party event. It will add to the festivities!

During your Party, it might be helpful if you are familiar with STAR TREK lingo. Here are some terms to know:

Shuttlecraft Galileo – Small spaceship that transfers up to 8 passengers and 2 operators to the starship U.S.S. Enterprise.
U.S.S. Enterprise – The starship that transports the STAR TREK crew on its missions.
STAR TREK Mission – “To seek out new worlds and new civilizations…to boldly go where no man has gone before.”
Klingons – Once-enemies, now allies of the Federation.
Federation – League of planets throughout all galaxies that are allied for peace.

You Are The Key
To The Success Of This Event.
Live Long And Prosper!

Hallmark 1992 STAR TREK Shuttlecraft Galileo™ Keepsake Magic Ornament & REACH Landing Party Event SALES ASSOCIATE’S GUIDE

With Your Help, Your Store’s Keepsake Magic Ornament Event Will Be Out of This World! Collectors are already eager for the new Shuttlecraft Galileo™ ornament to arrive at your store! Trekkers are equally anxious. Now is the perfect time to capitalize on the excitement generated by the historical landing of the STAR TREK Shuttlecraft Galileo. The Shuttlecraft Galileo Keepsake Magic Ornament is destined to become as sought after as its predecessor, the Starship Enterprise™. It’s lighted and features the authentic voice of Mr. Spock wishing your customers a personal Christmas greeting.

TV Beams News Of Shuttlecraft To Earthlings: National television advertising will begin August 24 with a compelling message to viewers to purchase the Keepsake Shuttlecraft Galileo Magic Ornament. TV commercials, featuring Leonard Nimoy, will air on STAR TREK (the original series) reruns, on “STAR TREK: The Next Generation” (in syndication), and on NBC’s Today Show. Ask your Hallmark sales rep for details.

A color print ad will run in Sunday Parade magazine and USA Weekend magazine on August 30. Full-page color ads will also appear in “Official STAR TREK« Fan Club Newsletter” magazine (August 21 issue) and in “StarLog” on September 1. As An Honorary STAR TREK Crew Member, Here’s What You Should Do: Read this Guide completely. Attend your store meeting and brainstorm with other Sales Associates and your manager about ways to enhance your Shuttlecraft Landing Party event.

The Shuttlecraft Landing Party: The event will be held August 29 and 30, and will feature a STAR TREK Costume Contest (where customers dress up in STAR TREK Costumes), a coloring contest (where children 12 and under color a STAR TREK scene) and a register to-win-drawing for a U.S.S. Enterprise Mobile. Your store can send out invitations to your customer mailing list and can send a news release to local media. If you know of any STAR TREK fans who would like to receive an invitation, please alert your manager now, so that an invitation can be mailed. Be ready to welcome customers with a well planned Shuttlecraft Landing Party event that will not only create goodwill and enthusiastic response from your customers, but will pave the way for future sales and continued customer loyalty.