Third-In-A-Series STAR TREK® Ornament Will Have Customers Flying to Your Store!

Trekkers, Keepsake Ornament Collectors and Christmas enthusiasts of all kinds are all looking forward to the landing of your third-in-a-series, STAR TREK: THE NEXT GENERATION*™ U.S.S. Enterprise™ Keepsake Magic Ornament.

This kit provides all the materials you will need to promote this special product early and throughout the holiday season.

TV Beams News of U.S.S. Enterprise

National television advertising that announces the local landing of STAR TREK: THE NEXT GENERATION U.S.5. Enterprise begins August 23 through September 19. TV commercials will air on STAR TREK: THE NEXT GENERATION and STAR TREK Deep Space Nine (in syndication) and local reruns of STAR TREK: THE NEXT GENERATION and the classic STAR TREK series.

A color print ad will run in the following magazines: STAR TREK: The Official Fan Club (Sept./Oct.); STAR TREK: THE NEXT GENERATION (August); STAR TREK: Deep Space Nine (July); Starlog (Sept.); and Arts & Entertainment (Sept.).

How To Promote The Ornament

You can begin promoting the U.S.S. Enterprise™ Keepsake Magic Ornament with your colorful pre-printed bag stuffers which are available open stock and shipped separately from this kit.

As soon as your ornaments arrive, you can begin planning how to promote this ornament. Your support kit includes everything you’ll need. Here’s what’s included:

1 20″ x 30″ Window Poster
1 8″x 10″ Photographic Sign
1 Ad Slick
1 Center Focus Sign
1 Miniature Oval Caption Sign
1 Outpost Merchandiser Panel
1 Insert/Base Sign
6 Sales Associate Buttons
1 Promotion Guide
1 Display Ornament.

• Bag Stuffers are available open stock, 413RCB369–500 in @ $7.Begin distribution during August and continue to December to encourage customers to return for the ornament.
•   Place your 20″ x 30″ window poster in your wooden floor stand at the front of your store or use it in your front window or on your front door.
•   Display your 8″ x 10″ sign in an acrylic holder at your cash wrap end-of-aisle or in some other prominent location.
•   Order print advertising. Be sure to include your store name, address, hours and any other important intorma tion you want customers to know. For maximum effective-ness, plan to run your ad at least twice.
•   Using the new outpost merchandiser (950DH9919) shipped with your Keepsake Ornaments, assemble the merchandiser using the panel insert and signing included in this kit. Place center focus sign in your Keepsake Ornament display.
• On August 21, build your end-of-aisle display to coincide with the national advertising.

Inform Your Sales Associates!

Make sure that each of your Sales Associates knows about this new ornament. Demonstrate how the merchandiser works (ornament lights when button is pushed), and discuss the success of the first two STAR TREK® ornaments in your store.

Train your staff to inform customers about the arrival of the ornament in your store.

Make The Most Of This Promotion.

Send bag stuffers to your customer mailing list.

Place a framed bag stuffer within your Keepsake Ornament display.

Investigate cross-promotion opportunities with local retailers who sell STAR TREK collectibles and posters.

To encourage add-on sales, display along side STAR TREK cards, stickers and puzzle.