KANSAS CITY, Mo. (June 25, 2025) – Hallmark is thrilled to return to San Diego Comic-Con and New York Comic Con in 2025 with an exciting lineup of special edition products, engaging booths, and complimentary giveaways. These iconic gatherings bring together passionate fans from around the world, and Hallmark is proud to celebrate fandom, creativity, and storytelling alongside them. 

“Fandom is a key driver across our product categories and these fan gatherings give us the perfect stage to celebrate that passion,” said Meredith McCormick, VP of Global Licensing at Hallmark. “This year’s products and experiences are designed to connect with fans and bring their favorite characters to life in new, unforgettable ways.” 

Hallmark at San Diego Comic-Con 

This year during San Diego Comic-Con, July 24-27, at the San Diego Convention Center, fans can explore a wide range of coveted exclusives and limited-edition fandom collectibles available at both Hallmark booths. Items on display will be available for purchase or featured as exciting sneak peeks!  

Hallmark @ Star Wars™ Pavilion – Booth #2913S: Shop Star Wars™ products and check out sneak peeks of what’s coming in 2025—plus, grab a free collectible button in our daily giveaway. The button will be new each day of convention! 

• Star Wars Special Edition Ornaments 
• • Star Wars: Knights of the Old Republic™ Darth Nihilus™, $30: One of the Sith Triumvirate, the Force-consuming Lord of Hunger was introduced to Star Wars fans in a 2003 video game. This Keepsake Ornament depicts Darth Nihilus in his signature tattered robes. With only 4,000 produced, and first sold in limited quantities on hallmark.com, a few have been held for SDCC and NYCC conventions. 
• • Star Wars™ Jawa™ Vintage Figure Ornament, $30: Featuring iconic vintage vinyl-cape styling, this special edition Keepsake Ornament commemorates one of the first 12 Star Wars action figures released in stores in 1978. Only 3,500 produced! 
• Star Wars Special Edition Enamel Pin:  
• • Star Wars™ Darth Vader™ PXL8® Enamel Pin, $16.99: This special edition enamel pin depicts the Dark Lord of the Sith in a distinctive 8-bit styling. This pin also features a flip-up helmet that reveals Vader’s scarred face before he received his helmet in Star Wars: Revenge of the Sith, celebrating its 20th anniversary this year. 

Star Wars special edition products will also be available for purchase at the Hallmark For All Fankind booth. 

Hallmark For All Fankind – Booth #3348: Discover a diverse lineup of pop culture products spanning sci-fi, gaming, anime, and more—available for purchase alongside exciting 2025 sneak peeks. Don’t miss the exclusive button giveaway happening each day of convention! 

• Event Exclusive Ornaments 
• • The Matrix Trinity, $27: The renowned computer hacker identified as Trinity now comes to Christmas trees from Warner Bros.’ groundbreaking film, The Matrix. For this event-exclusive Keepsake Ornament, Trinity strikes her iconic combat pose. Only 1,250 have been produced. 
• • Star Trek™: Picard U.S.S. Enterprise NCC-1701-G, $35: The eighth Federation starship to bear the name Enterprise, this event-exclusive Keepsake Ornament is modeled after the Constitution III-class space vessel christened into duty during the final moments of the Star Trek: Picard series. Only 3,000 produced! 
• • Minecraft Nether Portal, $35: The excitement of Minecraft fills this lighted Keepsake Ornament that features a Nether Portal with a zombie piglin mob carrying a golden sword. The gateway from the Overworld to the Nether dimension is flanked by two lanterns that light up. Battery operated. Only 1,500 of this iconic Keepsake Ornament produced. 
• • Avatar: The Last Airbender Cabbage Merchant, $18.99: This event-exclusive Hallmark Ornament styled after beloved FUNKO Pop® collectible figures depicts the fan-favorite cabbage merchant from the animated series along with his signature produce. 
• Event Exclusive Enamel Pins:  
• • Superman™ Movie Superman™ and Krypto™ PXL8® Enamel Pin Set, $19.99: Celebrate Superman, the latest big-screen adventure of the Man of Tomorrow and his faithful Kryptonian canine, with this event-exclusive two-pack of enamel pins in a distinctive 8-bit styling. 
• • Peanuts® Snoopy PXL8® Enamel Pin, $12.99: In time to mark the 75th anniversary of the beloved PEANUTS® comic strip, Charlie Brown’s iconic pal Snoopy is available as an event-exclusive pin in an 8-bit styling. 

 SDCC Panel 

Hallmark is excited to be joining the fun at San Diego Comic-Con with a special panel this year! Join us to celebrate your favorite fandoms and get behind-the-scenes insights from the creators themselves. 

• Connect to Pop Culture with Hallmark, Saturday, July 26, Noon-1pm — For generations, Hallmark has paired your favorite memories with iconic characters from movies, television and comics. Learn what goes into creating Keepsake Ornaments, itty bittys® plush characters, gift products and more from the people who make them all come to life. You’ll get sneak peeks at products for the year ahead and have a chance to win prizes!  
• Hallmark HallStars, Thursday, July 24, 1:45pm-2:45pm — Step into the heartwarming world of Hallmark Media at SDCC! This panel brings together beloved Hallmark stars for a celebration of feel-good fandom. From Countdown to Christmas classics to the latest and newest Hallmark series, fans will get exclusive behind-the-scenes stories, sneak peeks of upcoming projects, and maybe even a surprise or two. Whether you’re a devoted Hallmark viewer, a Christmas movie fanatic, or just discovering the charm of Hallmark, this is your chance to ask questions, meet the stars, and celebrate the joy these films bring to audiences around the world. Moderated by TV Guide’s Damian Holbrook. 

Date, time and locations are subject to change. Be sure to check the official event schedule online or event guide at the convention for the most up-to-date information. 

Hallmark at New York Comic Con 

Hallmark will attend New York Comic Con, October 9-12, offering the same special edition products listed above for purchase. Other on-site activities to be announced closer to the date.  Hallmark’s booth number for NYCC is 3235. 

Comic Con Exclusive Product Details 

The event exclusives will be sold on a first-come, first-served basis at the Hallmark booths when the convention opens each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last. 

Allotments will be divided each day of the two comic conventions. Additionally, a small quantity of some of the exclusives will be made available for Keepsake Ornament Club Members. For more information on KOC membership, visit Hallmark.com/KOC. 

For more information about Hallmark and our full line of pop culture-themed products offered, visit Hallmark.com or your local Hallmark Gold Crown Store.