San Diego Comic-Con Opens This Week – Enterprise G! Hallmark Panel! Sneak Peeks!

KANSAS CITY, Mo. (June 25, 2025) – Hallmark is thrilled to return to San Diego Comic-Con and New York Comic Con in 2025 with an exciting lineup of special edition products, engaging booths, and complimentary giveaways. These iconic gatherings bring together passionate fans from around the world, and Hallmark is proud to celebrate fandom, creativity, and storytelling alongside them. 

“Fandom is a key driver across our product categories and these fan gatherings give us the perfect stage to celebrate that passion,” said Meredith McCormick, VP of Global Licensing at Hallmark. “This year’s products and experiences are designed to connect with fans and bring their favorite characters to life in new, unforgettable ways.” 

Hallmark at San Diego Comic-Con 

This year during San Diego Comic-Con, July 24-27, at the San Diego Convention Center, fans can explore a wide range of coveted exclusives and limited-edition fandom collectibles available at both Hallmark booths. Items on display will be available for purchase or featured as exciting sneak peeks!  

Hallmark @ Star Wars™ Pavilion – Booth #2913S: Shop Star Wars™ products and check out sneak peeks of what’s coming in 2025—plus, grab a free collectible button in our daily giveaway. The button will be new each day of convention! 

  • Star Wars Special Edition Ornaments 
    • Star Wars: Knights of the Old Republic™ Darth Nihilus™, $30: One of the Sith Triumvirate, the Force-consuming Lord of Hunger was introduced to Star Wars fans in a 2003 video game. This Keepsake Ornament depicts Darth Nihilus in his signature tattered robes. With only 4,000 produced, and first sold in limited quantities on hallmark.com, a few have been held for SDCC and NYCC conventions. 
    • Star Wars™ Jawa™ Vintage Figure Ornament, $30: Featuring iconic vintage vinyl-cape styling, this special edition Keepsake Ornament commemorates one of the first 12 Star Wars action figures released in stores in 1978. Only 3,500 produced! 
  • Star Wars Special Edition Enamel Pin:  
    • Star Wars™ Darth Vader™ PXL8® Enamel Pin, $16.99: This special edition enamel pin depicts the Dark Lord of the Sith in a distinctive 8-bit styling. This pin also features a flip-up helmet that reveals Vader’s scarred face before he received his helmet in Star Wars: Revenge of the Sith, celebrating its 20th anniversary this year. 

Star Wars special edition products will also be available for purchase at the Hallmark For All Fankind booth. 

Hallmark For All Fankind – Booth #3348: Discover a diverse lineup of pop culture products spanning sci-fi, gaming, anime, and more—available for purchase alongside exciting 2025 sneak peeks. Don’t miss the exclusive button giveaway happening each day of convention! 

  • Event Exclusive Ornaments 
    • The Matrix Trinity, $27: The renowned computer hacker identified as Trinity now comes to Christmas trees from Warner Bros.’ groundbreaking film, The Matrix. For this event-exclusive Keepsake Ornament, Trinity strikes her iconic combat pose. Only 1,250 have been produced. 
    • Star Trek™: Picard U.S.S. Enterprise NCC-1701-G, $35: The eighth Federation starship to bear the name Enterprise, this event-exclusive Keepsake Ornament is modeled after the Constitution III-class space vessel christened into duty during the final moments of the Star Trek: Picard series. Only 3,000 produced! 
    • Minecraft Nether Portal, $35: The excitement of Minecraft fills this lighted Keepsake Ornament that features a Nether Portal with a zombie piglin mob carrying a golden sword. The gateway from the Overworld to the Nether dimension is flanked by two lanterns that light up. Battery operated. Only 1,500 of this iconic Keepsake Ornament produced. 
    • Avatar: The Last Airbender Cabbage Merchant, $18.99: This event-exclusive Hallmark Ornament styled after beloved FUNKO Pop® collectible figures depicts the fan-favorite cabbage merchant from the animated series along with his signature produce. 
  • Event Exclusive Enamel Pins:  
    • Superman™ Movie Superman™ and Krypto™ PXL8® Enamel Pin Set, $19.99: Celebrate Superman, the latest big-screen adventure of the Man of Tomorrow and his faithful Kryptonian canine, with this event-exclusive two-pack of enamel pins in a distinctive 8-bit styling. 
    • Peanuts® Snoopy PXL8® Enamel Pin, $12.99: In time to mark the 75th anniversary of the beloved PEANUTS® comic strip, Charlie Brown’s iconic pal Snoopy is available as an event-exclusive pin in an 8-bit styling. 

 SDCC Panel 

Hallmark is excited to be joining the fun at San Diego Comic-Con with a special panel this year! Join us to celebrate your favorite fandoms and get behind-the-scenes insights from the creators themselves. 

  • Connect to Pop Culture with Hallmark, Saturday, July 26, Noon-1pm — For generations, Hallmark has paired your favorite memories with iconic characters from movies, television and comics. Learn what goes into creating Keepsake Ornaments, itty bittys® plush characters, gift products and more from the people who make them all come to life. You’ll get sneak peeks at products for the year ahead and have a chance to win prizes!  
  • Hallmark HallStars, Thursday, July 24, 1:45pm-2:45pm — Step into the heartwarming world of Hallmark Media at SDCC! This panel brings together beloved Hallmark stars for a celebration of feel-good fandom. From Countdown to Christmas classics to the latest and newest Hallmark series, fans will get exclusive behind-the-scenes stories, sneak peeks of upcoming projects, and maybe even a surprise or two. Whether you’re a devoted Hallmark viewer, a Christmas movie fanatic, or just discovering the charm of Hallmark, this is your chance to ask questions, meet the stars, and celebrate the joy these films bring to audiences around the world. Moderated by TV Guide’s Damian Holbrook. 

Date, time and locations are subject to change. Be sure to check the official event schedule online or event guide at the convention for the most up-to-date information. 

Hallmark at New York Comic Con 

Hallmark will attend New York Comic Con, October 9-12, offering the same special edition products listed above for purchase. Other on-site activities to be announced closer to the date.  Hallmark’s booth number for NYCC is 3235. 

Comic Con Exclusive Product Details 

The event exclusives will be sold on a first-come, first-served basis at the Hallmark booths when the convention opens each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last. 

Allotments will be divided each day of the two comic conventions. Additionally, a small quantity of some of the exclusives will be made available for Keepsake Ornament Club Members. For more information on KOC membership, visit Hallmark.com/KOC

For more information about Hallmark and our full line of pop culture-themed products offered, visit Hallmark.com or your local Hallmark Gold Crown Store. 

Hallmark Star Trek Display #660

“This started with a single Hallmark Star Trek ornament on the regular tree in 1991. It kept growing and became a bit much for the standard tree. Eventually it became a 3 foot tree in the radio room, then a 5 foot tree, then a thin 6 foot tree in the dining room, and now a full size 7 1/2 foot tree. And yes, the tree skirt is the United Federation of Planets logo.” –Ken Goetz on Facebook

TrekCore Reviews Boimler and Mariner

A positive review of 2025’s first Trek ornaments by Kelly Phillips over at TrekCore:

“Boimler’s purple hair has its gravity defying swoop perfectly recreated here, along with those trusting big round eyes and earnest little half smile. I love the inclusion of the 2380 purple-stripe tricorder from Season 1’s “Envoys.”

“The Mariner ornament has that sassy side eye and smirk that we love about her. The fact that she is brandishing a phaser with one hand and her other hand is on her hip is very much in character.”

Be sure to visit TrekCore to read the entirety of Kelly Phillips’ synopsis and view more images. REVIEW — Hallmark’s 2025 STAR TREK: LOWER DECKS Ornaments

2025 Data’s Ode to Spot Reissue

Star Trek™: The Next Generation Data’s Ode to Spot Ornament With Sound

$28.99

About this product

“O Spot, the complex levels of behavior you display connote a fairly well-developed cognitive array.” A poetic musing to a beloved pet cat as only the android Data could compose—and then recite aloud to his “U.S.S. Enterprise” crewmates as seen in “Schisms,” an episode of “Star Trek: The Next Generation.” Add vivid verse to your holiday with this Christmas tree ornament that plays dialogue from the show. Battery operated.

Capture meaningful moments you might have missed the first time with this ornament from the Hallmark Keepsake Ornament archives. Originally released in 2023.

Details

Dimensions: 2.5 x 5.25 x 2
Material: Plastic
Count: One Keepsake Ornament in gift box.
Sound: Ornament plays memorable lines from the show “Star Trek: The Next Generation.”
Battery/Power source: Requires two (2) alkaline LR44 replaceable button batteries (included).
Item number: 1QXV1045

Artist Inspirations: Hologram Janeway (2025)

The 2025 Hologram Janeway ornament, available in October, has its roots from a promotional image from First Contact Day in 2021.

Monday, April 5, 2021: “Star Trek: Prodigy” Panel (5:30PM ET / 2:30PM ET): Kevin and Dan Hageman are joined by Star Trek: Voyager’s Captain Kathryn Janeway herself, Kate Mulgrew, who is reprising her role in animated form in Prodigy, as they talk about the highly anticipated upcoming CG-animated kids series. -“Clear Your Calendars and Make Room for STAR TREK’s April 5 FIRST CONTACT DAY Celebration” TrekCore, 5/30/21

Although we had an early look at the Prodigy characters in October of 2020, it was during this panel that we had our first look at Janeway’s Prodigy look.

April 5, 2021 Star Trek: Prodigy promotional image.

TrekCore even went a step further to inform us as to which season of Star Trek: Voyager this new Janeway-Prodigy look was grounded in.

PRODIGY Janeway’s look seems to be based upon VOYAGER Season 3-era Janeway.First Look at Captain Janeway in STAR TREK: PRODIGY; More Details on Series Setting, Janeway’s Role Revealed”, TrekCore, 4/5/21
2021 Star Trek: Prodigy promotional image (left). 2025 Hallmark Star Trek ornaments (right).
Original publicity photo.

2025 Beware the Borg! Audio Revealed

Listen to the audio from 31:46-34:50.

AUDIO 1

WORF: Sir, reading unidentified vessel just entering sensor range. Bearing two one zero mark one five one.
PICARD: Mister Worf, dispatch a subspace message to Admiral Hanson. We have engaged the Borg. 
WORF: Captain, you are being hailed. 
PICARD: I am? 
WORF: Yes, Captain. By name.
PICARD: On screen. I am Jean Luc Pic…
BORG [OC]: Jean Luc Picard, captain of the Starship Enterprise, registry NCC 1701D, you will lower shields and prepare to transport yourself aboard our vessel. If you do not cooperate, we will destroy your ship.
PICARD: You have committed acts of aggression against the United Federation of Planets. If you do not withdraw immediately…
BORG: You will surrender yourself or we will destroy your ship.
RIKER: What the hell do they want with you? 
SHELBY: I thought they weren’t interested in human life forms, only our technology. 
PICARD: Their priorities seem to have changed.

AUDIO 2

BORG: Captain Jean Luc Picard, you lead the strongest ship of the Federation fleet. You speak for your people. 
PICARD: I have nothing to say to you, and I will resist you with my last ounce of strength. 
BORG: Strength is irrelevant. Resistance is futile. We wish to improve ourselves. We will add your biological and technological distinctiveness to our own. Your culture will adapt to service ours. 
PICARD: Impossible. My culture is based on freedom and self determination. 
BORG: Freedom is irrelevant. Self determination is irrelevant. You must comply. 
PICARD: We would rather die. 
BORG: Death is irrelevant. Your archaic cultures are authority driven. To facilitate our introduction into your societies, it has been decided that a human voice will speak for us in all communications. You have been chosen to be that voice.

AUDIO 3

RIKER: The Captain? 
DATA: We were unable to retrieve him, sir. Sir, The Captain has been altered by the Borg. 
RIKER: Altered? 
WORF: He is a Borg. 
LAFORGE: Commander, reading subspace field fluctuations from within the Borg ship. Looks like they’re regenerating, restoring power. They could be capable of warp any minute. 
RIKER: Is the deflector ready? 
LAFORGE: It’s ready. 
CRUSHER: Will, he’s alive. If we could get him back to the ship, I might be able to restore…
RIKER: This is our only chance to destroy them. If they get back into warp, our weapon is useless. Prepare to fire. 
WORF: Sir, we are being hailed by the Borg. 
RIKER: On screen. 
PICARD [on viewscreen]: I am Locutus of Borg. Resistance is futile. Your life as it has been is over. From this time forward, you will service us. 
RIKER: Mister Worf. Fire.

Pick Up Mariner & Boimler at Ornament Premiere July 12, 2025

Star Trek™: Lower Decks Ensigns Beckett Mariner and Bradward Boimler Ornaments, Set of 2

$30.99

About this product

As one of Starfleet’s least important ships, the U.S.S. Cerritos still has very important crew members, including Beckett Mariner and her self-proclaimed bestie (while he might object to that description) Bradward Boimler. While they have gotten themselves—and their ship—in and out of trouble uncounted times, they remain true to their duties and to each other. Celebrate the friendship and antics of “Star Trek: Lower Decks” with this fun set of two Christmas tree ornaments.

Details

Dimensions: 1.75 x 4.5 x 1.25 each 
Material: Plastic 
Item number: 5QXI8812

Star Trek: The Experience Ornament Sells for Under $20

The Nation’s Treasures Klingon Insignia Ornament is a collectible holiday decoration inspired by the popular science fiction franchise Star Trek. This original ornament features the iconic Klingon insignia and comes in a box for safekeeping. Perfect for fans of the series, this ornament adds a touch of sci-fi flair to any Christmas tree or holiday decor collection.

Artist Inspirations: Seven of Nine (2025)

Seven of Nine 2000 promotional image.
2025 Seven of Nine ornament.

October 2025 marks the arrival of our second-ever Seven of Nine Hallmark ornament—this time in a miniature format. It’s been a full 25 years since the release of the original Seven ornament, which featured our favorite former Borg in her iconic blue catsuit. That earlier design drew inspiration directly from Star Trek: Voyager promotional imagery and quickly became a fan favorite. This year’s ornament inspiration, however, seems to take a different approach altogether. Rather than revisiting familiar promo shots, the new miniature appears to draw from a more recent source: the highly detailed EXO-6 1/6 scale Seven of Nine figure released in 2022. That collectible included a range of interchangeable hand options and showcased an attention to character-specific detail that seems echoed in this latest ornament. 

This 1:6-scale figure re-creates this iconic character in exquisite 1:6 detail. Standing approximately 11.5 inches tall, every element, from her purple cat suit and matching holsters for phaser and tricorder to the Borg implants, is authentically reproduced. The original portrait sculpt of Jeri Ryan has an authentic, hand-painted likeness. –EXO-6.com

Images by Michael Crawford, Captain Toy

By simply removing the holster, the ornament is a near perfect match of EXO-6 Seven of Nine figure promotional image.

2025 Seven of Nine ornament (left). EXO6 action figure (right).

The Seven of Nine ornament will be in Hallmark Stores on October 11, 2025 and will retail for $12.99.

Enterprise G Details Announced

Star Trek™: Picard U.S.S. Enterprise NCC-1701-G, $35: The eighth Federation starship to bear the name Enterprise, this event-exclusive Keepsake Ornament is modeled after the Constitution III-class space vessel christened into duty during the final moments of the Star Trek: Picard series. Only 3,000 produced! 

Comic Con Exclusive Product Details 

The event exclusives will be sold on a first-come, first-served basis at the Hallmark booths when the convention opens each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last. 

Allotments will be divided each day of the two comic conventions. Additionally, a small quantity of some of the exclusives will be made available for Keepsake Ornament Club Members. For more information on KOC membership, visit Hallmark.com/KOC

For more information about Hallmark and our full line of pop culture-themed products offered, visit Hallmark.com or your local Hallmark Gold Crown Store. 

Hallmark at San Diego Comic-Con 

This year during San Diego Comic-Con, July 24-27, at the San Diego Convention Center, fans can explore a wide range of coveted exclusives and limited-edition fandom collectibles available at both Hallmark booths. Items on display will be available for purchase or featured as exciting sneak peeks! Hallmark For All Fankind – Booth #3348: Discover a diverse lineup of pop culture products spanning sci-fi, gaming, anime, and more—available for purchase alongside exciting 2025 sneak peeks. Don’t miss the exclusive button giveaway happening each day of convention! 

SDCC Panel 

Hallmark is excited to be joining the fun at San Diego Comic-Con with a special panel this year! Join us to celebrate your favorite fandoms and get behind-the-scenes insights from the creators themselves. Connect to Pop Culture with Hallmark, Saturday, July 26, Noon-1pm — For generations, Hallmark has paired your favorite memories with iconic characters from movies, television and comics. Learn what goes into creating Keepsake Ornaments, itty bittys® plush characters, gift products and more from the people who make them all come to life. You’ll get sneak peeks at products for the year ahead and have a chance to win prizes!  

Hallmark at New York Comic Con 

Hallmark will attend New York Comic Con, October 9-12, offering the same special edition products listed above for purchase. Other on-site activities to be announced closer to the date.  Hallmark’s booth number for NYCC is 3235. 

Artist Inspirations: Spock (2024)

2024’s miniature Spock ornament appears to be inspired from a 1978 publicity still for Star Trek: The Motion Picture. In the publicity photo Spock’s head is turned to the right, toward the camera, while the ornament has Spock’s head a bit straighter.

Publicity photo (left), Hallmark ornament promotional image (right).
Publicity photo (left), Hallmark ornament (right).
A publicity photo of Leonard Nimoy (left), Deforest Kelly (right) and William Shatner (center) in characters of Spock, McCoy and Kirk during the filming of Star Trek: The Motion Picture, 1978.
Publicity photo before special effects were added to the windows.

2025 SDCC Enterprise G Preorders on eBay

It’s that time of year when you can ”preorder” a comic-con exclusive ornament from someone who will be attending the convention next month. This year’s exclusive is the U.S.S. Enterprise NCC-1701-G which is a repaint of the U.S.S. Titan which will be in Hallmark stores October 11, 2025.

The Enterprise G will be available at San Diego Comic-Con in July. A convention price has not been disclosed but it will be far less than the $135-$150 that is being asked for by eBay sellers. Once ornaments actually get is the hands of fans next month eBay prices will likely fall below $100. Our advice is to be patient.

UPDATE: After the first day of SDCC, eBay prices fell to $85-$90. Now that SDCC is over, the ornament can be commonly found for $65-$70.

Hallmark Star Trek Storytellers Script

Any two ornaments from the 2020-2022 Hallmark Star Trek Storytellers collection would provide a quick back and forth between characters using sound clips from the Star Trek episode Mirror, Mirror. Introduce another ornament and a new experience was revealed. To get the full nine minute and twenty second experience you needed all eight Storytellers ornaments.

Below (page 2) is the complete eight-ornament Star Trek Storytellers script followed by a transcript of the episode Mirror, Mirror highlighting all the dialogue that can be heard in the Hallmark Storytellers collection.

Price Increases Due to New Tariffs

Hallmark has listed the 2025 ornaments online and all the Star Trek ornament pricing has increased 25% from those that were listed in the 2025 Dream Book.

Official Hallmark announcement added. (Thank you Gordon for posting this in the comments)

If you were all in on the eight Trek ornaments this year, expect to pay $63.00 more than the prices in the Dream Book.